La Maison du Chocolat (NY, Paris, London) – Macarons, The New Collection
Many bloggers have been wowed by La Maison du Chocolat’s chocolates (even Salma Hayek) but seemingly few have commented on the macaroons. The macaroon debate, among the informed, seems to be Herme vs Laduree with various regional suggestions (Payard, Jin Patisserie, Boule, Bouchon) if the writer is stuck in America for the moment. La Maison du Chocolat (LMC) has a slightly stuffy Parisian image without the long tradition of, say, Laduree but their macaroons deserve to be included in the debate. In fact, on American soil, there may not be much of an argument – they reign supreme.
There’s no shortage of accolades for their chocolates – and rightfully so. But their macaroons are deserving of the same attention. The chocolate ganache filled centers, a variation on the typical macaroon, is not so much a point of distinction as it is a confidence in their chocolatier experience. It might sound overpowering but the ganache is subtle and balanced; a complement, never a deterrent, from the shell. The flavors aren’t daring ala Pierre Herme; instead, they are more traditionally paired with the chocolate center. One approach is not necessarily better than the other as long as the execution is exemplary.

La Maison du Chocolat has a more corporate feel than Pierre Herme or Laduree. There’s no cult of personality nor a century-long tradition, but expansion does have its benefits – you can buy them in the States. Eat 2 Love says they are shipped from Paris twice a week. Surprisingly, even with this delay, they keep longer than Pierre Herme or Laduree. The macaroons had their best texture on day two but were still going strong on day four – you can bring these back for friends.
So what are the flavors and how do they taste?



